Atanas Ginev

Full-stack Web Developer

Atanas Ginev

Full-stack Web Developer

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Atanas Ginev - Full-stack web developer

Hi, I'm Atanas Ginev!

Full-stack Web Developer

I'm a senior full-stack engineer with over 15 years of experience delivering scalable SaaS platforms, developer tools, and internal systems for high-traffic environments. I specialize in backend architecture, cloud infrastructure, observability, and managing the full product delivery lifecycle.

Profile

Atanas Ginev

E-mail

Born

1983 - Varna, Bulgaria

Email

E-mail

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Education

Master degree in Microsoft Information Technologies

Technical University of Varna, Varna (1.5 Years Course) - Graduation 2009

C#, Microsoft IT, Windows 2003 Network Administration, Microsoft SQL Server

Bachelor degree in Computer Science and Technologies

Technical University of Varna, Varna (4 Years Course) - Graduation 2005

Object Orientated Programing, Data Bases, Synthesis and Analysis of Algorithms, Programing Technologies in Internet, Cryptography and Data Protection, Programing Technologies

Mathematics and Computer Science

Mathematics High School, Dobrich - Graduation 2001

Work Experience

Yotpo https://yotpo.com

Senior Software Engineer - Jan 2022 - Aug 2025

At Yotpo, I worked on the core platform powering thousands of eCommerce brands. My role focused on backend development, cloud infrastructure, observability, and service integrations.

  • Led the migration from a legacy feature flag system to LaunchDarkly
  • Built and maintained microservices in Kubernetes & AWS
  • Integrated analytics dashboards from Looker via the API
  • Worked daily with AI tools like ChatGPT, Cursor, and MCP Servers to improve engineering workflows
  • Implemented SLOs and observability across domain services using Prometheus and Grafana
  • Built data pipelines with Airflow and DBT, using Jinja templating
  • Delivered internal and external service integrations (Yotpo Integrations, Company Synergies)
  • Collaborated closely with product, DevOps, and engineering teams to define and deliver robust features
  • Provisioned infrastructure with Terraform and maintained CI/CD workflows

Tech: PHP, Node.js, Docker, Kubernetes, AWS, Terraform, LaunchDarkly, Looker, DBT, Airflow, Prometheus, Grafana, Kong

Full-Stack Developer http://aginev.com

Full-Stack Developer - Dec 2015 - Jan 2022

As an independent consultant, I designed and developed custom SaaS platforms, ERPs, and CRMs for clients in healthcare, finance, real estate, and creative industries.

  • Built full-stack SaaS products like Decimo (finance), Boardiful (design), and healthcare CRMs
  • Designed backend systems in Laravel and Node.js, with Vue, Angular, or React on the frontend
  • Integrated 3rd-party services: Penneo, Stripe, E-conomic, PayPal, and more
  • Managed everything end-to-end: architecture, development, CI/CD, deployment, client support
  • Deployed apps using Heroku, Docker, or AWS depending on the project
  • Built long-term partnerships with clients by shipping scalable, maintainable software

Tech: Laravel, Node.js, React, Vue, Angular, MySQL/MariaDB, Heroku, Docker, AWS, DigitalOcean

First Online Solutions LTD http://www.1stonlinesolutions.com

Senior Developer / Technical Lead - Oct 2009 - Dec 2015

Led backend development across multiple internal platforms, including a CMS for 8000+ dynamic websites and a GPS-based car fleet manager.

  • Built CMSv2, a PHP framework-based system for provisioning thousands of websites
  • Developed a Laravel-based GPS fleet tracking system
  • Integrated WHM/cPanel APIs for automated web deployment
  • Created custom SEO tools (SeoDXR, PromoDxr) and internal CRM systems
  • Worked closely with DevOps to establish CI/CD workflows and internal dev standards
  • Mentored a team of 4–6 developers through code reviews, onboarding, and architecture discussions

Tech: PHP, Laravel, MySQL/MariaDB, WHM/cPanel API, jQuery

Stivasoft LTD https://www.stivasoft.com

Senior web developer - Sept 2009 - Oct 2011

Developed SaaS-style PHP apps and reusable modules used by small businesses globally.

  • Built ready-to-integrate booking, e-commerce, and invoicing systems
  • Delivered customizable UI themes and localization-ready apps
  • Maintained and improved internal frameworks and code reuse across product lines
  • Worked with support teams to troubleshoot and iterate based on customer needs

Tech: PHP, MySQL, jQuery, Bootstrap, custom frameworks

2G Media LTD

Web developer - Sept 2008 - Sept 2009

Created websites and internal platforms for businesses in real estate, fitness, and construction sectors.

  • Developed multilingual real estate listings, galleries, and company websites
  • Built backend modules and reusable templates to speed up delivery
  • Collaborated directly with clients to understand and deliver on business requirements

Tech: PHP, MySQL, HTML/CSS, jQuery, custom CMS components

Trierra55

Implementation Engineer - Sept 2005 - May 2006

Produced CAD models and production-ready technical drawings for manufacturing workflows.

  • Created 3D models using AutoCAD and SolidWorks
  • Supported mechanical engineering teams with CAD documentation and manufacturing files
  • Helped optimize workflows from design to production

Tech: AutoCAD, SolidWorks

Skills

Languages & Frameworks:

PHP, Node.js, JavaScript, TypeScript, Laravel, CakePHP, Symfony (basic), React, Angular, Vue.js, HTML5, CSS3

Databases & Messaging:

MySQL (MariaDB), PostgreSQL, Redis, Memcached, Kafka, Amazon SQS

DevOps & Cloud:

Docker, Kubernetes, AWS (EC2, ECS, ECR, Aurora, ElastiCache, API Gateway), Terraform, GitHub Workflows, CI/CD, Nginx, Apache, Kong API Gateway

Data Engineering & BI:

Apache Airflow, DBT (Jinja), Looker, Databricks

AI & Automation:

ChatGPT, Copilot, Cursor, MCP Servers

Other Tools & Techniques:

REST, SOAP, XML-RPC, Blade, Smarty, Bootstrap, Sass, Git, OOP, PHP PSR standards

Career Highlights

  • Delivered scalable features for Yotpo’s core platform, impacting thousands of eCommerce merchants
  • Led migration from custom feature flag system to LaunchDarkly, enabling safer and more controlled deployments
  • Designed and delivered SaaS platforms for clients across finance, healthcare, and real estate as an independent consultant
  • Built CMSv2, a system that generated and deployed 8000+ websites using a custom PHP framework and automated provisioning

Strengths

  • Team player
  • Ownership mindset
  • Effective problem-solving
  • Clean code & architecture
  • Cross-team collaboration
  • Documentation & mentoring

Selected Portfolio

Decimo V2 (ongoing) https://decimo.dk

After the success of the Decimo project, the business owner decided to move a step forward and offer such a web-based software to other accountant offices. That's why he decided to make the application multitenant, having a separate database for every tenant, and dropped Laravel's Spark support. We've added some new features like VAT refund inquiries. Again build on top of Laravel API and Angular 10+ for the front-end.

Boardiful (launch coming soon) https://boardiful.com

The main idea behind the project is to offer a space for interior designers where they can offer their services. It offers a "moodboard" designer tool, where they can arrange a set of products and offer it to the end customer. Laravel/MySQL application at the back-end and Vue and Fabric is used for the "moodboard" designer tool. The project also includes Google Chrome extension tool that gives the designer opportunity to store custom product images at the system with a single click of the mouse. The pre-launch demo video could be found here.

Radiology Exams CRM (confidential)

Heroku hosted Laravel and Postgres application. It allows a complete definition of the available radiology exams, groups of exams and proposes a combination of exams that patients could have based on specific criteria. It exposes API endpoints that were used for React and React Native mobile applications.

Bohosi Brand https://bohosibrand.com

WooCommerce e-commerce website, that sells women's luxury clothing.

Poli Consult https://poli-consult.com

Accounting company website and online services store.

To You, Child https://babycorp.eu

OpenCart e-commerce website, that sells a book of wishes for newborns.

Baby Shop Koko https://babyshopkoko.com

WooCommerce online store for tailoring workshop.

Electric Soul Tattoo Studio https://electricsoultattoocork.com

WordPress marketing website for a tattoo studio in Cork, Ireland

Decimo https://decimo.dk

Invoice management SASS application made with Laravel 5.7 (Spark) and Angular 6+ that will offer clients management of their invoices and expenses. Integration with third party APIs and payment gateways, email and in App notifications.

BilligSelskab V2 https://bestil.billigselskab.dk

New improved version of the BilligSelskab project made on top of Laravel 5.4 and frontend app build on top of Angular 5. The main goal here was to implement dynamic products that could handle company registrations as well as other products like Company registration changes, Loan, Changes at owner documents etc. Integration with third party APIs like Penneo and E-conomic. Stripe payment gateway integration.

Bashmotion https://bashmotion.eu

One page website for the one of the most famous music video directors in Bulgaria. Build on top of WordPress.

My Perfect Home https://myperfecthome.bg

Corporate website for company making wooden and steel framing modular houses. WordPress custom theme and development.

Marka Collective https://markacollective.com

Corporate and brand identity company website. Custom theme build ot top of WordPress CMS.

Sublime http://sublimebg.com

Construction company website built on top of WordPress implementing custom theme.

EuroHome http://eurohome.bg

Real estate company website and CRM built in Laravel framework. Includes properties management, users and user roles management, content management.

Seahost http://theseahost.com

Implement hospitality expertise and quality standards for shipping companies. Built on top of WordPress implementing custom theme.

Doychinovi Dental Practice http://boli.bg

Custom WordPress one page theme implementation for a dental practice website.

Golf, Sun and Sand http://golfsunandsand.com/

Holiday rentals website. Build on top of WordPress having a custom design and theme development as well as promo flyers.

Alles Car http://allescar.com/

Website for selling luxury, second hand vehicle. Full service project - from business cards, logo and web design to custom CMS solution for the backend.

BilligSelskab CRM (confidential)

Laravel CRM solution that automates the jobs manually made before and handles the process of company registration in Denmark. It handles all the company registration requests, generates the appropriate documents required based on company type, sends and receives the documents to/from digital signature service, sends emails on certain conditions, connects to external API services to be able to create invoices, get company VAT number etc.

Bell Education CRM (confidential)

Language school CRM application. Handles all the clients data, print contracts, statistics etc. The goal of the project was to limit the number of printed documents because of lack of storage space.

Laravel Search Filters https://github.com/aginev/search-filters

Easily apply search criteria to Laravel queries. When doing search forms, you always need to check and sanitize the data in the query string and apply different query constraints. When having a feature like that on every single listing page in your app this will become a very boring task. This package will try to do all the checks for you.

Laravel Activity Log https://github.com/aginev/activity-log

Track user activities in Laravel applications. The main idea is to store information (in a log or in a database) about who create, updated or deleted resources in Laravel application. When such event occurs the package will store the changed or deleted data. This will be useful if the data need to be reverted or diffs to be made.

Laravel Login Activity https://github.com/aginev/login-activity

This package will store useful data for each user login in or logout.

Laravel Datagrid https://github.com/aginev/datagrid

Create a data grid Bootstrap table from Laravel collection. The package will try to minimize the repeated task when creating a listing like table in Laravel. It will handle the data visualization and will add sort column headings and filters if required.

Laravel ACL https://github.com/aginev/acl

If you need a user group based permissions and you want to define the permissions automatically from the protected routes, this will package will do it for you. Note that this package is tested only under Laravel 5.0. From version 5.1 and newer, better use Laravel Authorization layer!

Online File Storage Service (confidential)

Store and share your files online. Responsible for project management, backend development and QA testing.

Music Websites CMS Application (confidential)

CMS application for controlling websites content from a single place. The main goal was to limit the constantly repeating tasks of the content writers and to implement a system that is able to manage the content for many similar websites.

Car Fleet Manager (confidential)

Online GPS tracking application and fleet manager. The goal was to integrate really cheap Chinese GPS devices in the cars and to able to track the vehicles in real time with an option to do a route replays and find alternative paths between points on the map. As well as tracking it offers modules for vehicle maintenance, papers, fueling and accidents and alerts if some of the papers are out of date for example. It was base on open source source libraries like OpenStreetMap and Leaflet because Google Maps API costs a way too much.

SeoDXR (confidential)

SaaS project for tracking website SEO ranking. Uses external API that provides the ranking data and displays it per keyword, website, position etc.

Cleaning CMS(confidential)

Custom CMS solution giving the ability to control big part of the company websites (around 8000 at the moment) with a few clicks. Uses WHM's API to bulk setup domain and hosting accounts.

Face Palm (Offline)

HTML and JavaScript game build for three days for a company internal contest.

References

Thank You!